Branding for Umai Umai Sushi Restaurant

SCOPE‍

Define the core values, mission, and vision of Umai Umai Sushi to create a cohesive brand identity that resonates with the target audience. Develop a clear positioning statement that differentiates Umai Umai from competitors and highlights its unique offerings. Create a distinctive and memorable logo that reflects the essence of Umai Umai Sushi.

ROLE

As brand designer for Umai Umai Sushi: I worked closely with the restaurant team to design a logo that reflects its brand values, attracts its target audience, and ensures consistency across all marketing materials and platforms.

‍

“We want a logo that has stopping power, something that will draw in a customer like a lure to a tuna.”

Alex McCoy, Owner of Umai Umai

‍

‍